AI Insights · Timothy · July 2021
Top 5 Personalization Apps in the US: Q2 2021 Performance
Discover the performance trends of the top 5 personalization apps in the US for Q2 2021, including key metrics such as weekly downloads, revenue, and active users.
In Q2 2021, the top 5 personalization apps in the United States showcased varying performance trends in terms of downloads, revenue, and active users. Here’s a breakdown of how each app fared over the quarter.
zedge™ Wallpapers & Ringtones maintained a strong presence with weekly downloads consistently around the 80K-110K range. The app's revenue saw a peak of approximately $52K in early April, with a gradual decline to around $39K by the end of June. Active users fluctuated, starting at 1.27M in late March, dipping mid-quarter, and rebounding to 1.23M by the end of June.
Facer Watch Faces experienced a steady increase in both downloads and revenue throughout the quarter. Weekly downloads rose from around 7K in late March to over 13K by late June. Revenue followed a similar trend, increasing from approximately $9.7K to $12K. Active users also saw growth, starting at 40K and reaching 45K by the end of the quarter.
Messenger Home - SMS Launcher had a varied performance with weekly downloads peaking at 60K in early April and fluctuating thereafter, ending at around 41K in late June. Revenue showed a similar pattern, peaking at $10.5K in early April and stabilizing around $8.5K by the end of June. Active users remained relatively stable, hovering around 450K throughout the quarter.
Livemoji- Animoji Cam & AR Emoji Face app saw a peak in downloads at around 21K in mid-April before declining to 12K by late May. Revenue also showed a downward trend, peaking at $13K in late March and decreasing to approximately $6.4K by late May.
Real Followers & Likes via Tag experienced significant growth in revenue, starting at $1.9K in late March and peaking at $7.8K in mid-May. Downloads, however, remained relatively stable, fluctuating between 3K and 6.8K throughout the quarter. Active users saw a notable increase, starting at 5.2K in late March and reaching around 9.3K by mid-June.
These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower's platform.
